Personal Branding became kind of a buzzword during the least 5 years. Suddenly everybody and their mom is telling you to build your personal brand. What is all that fuzz about and is it really worth your time and money to invest in building your very own personal brand? Is brand building only for the big companies and is it about your logo or printing your name on a t-shirt or is there more involved? In this article I want to discuss some of the benefits of having a strong personal brand.
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